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PA360

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Engage your staff. Retain your patients. Grow your practice. The way you want.

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Marketing and Patient Experience

Staff Education

Be More Profitable

Practice Management

(Inventory management, HR resources, and more)

MPE
Marketing Fundamentals

Differentiate your business, learn how to set quarterly marketing goals, and review resources for setting value added marketing budgets. Gain essential marketing fundamentals to create a value-added revenue plan. Your practice can stand out, attracting new patients, and engaging existing patients for optimal professional satisfaction.
The Eye Care Consumer

Know your eye care consumers culture to develop social and economic capital. Establish a performance culture in mannerism, values that direct and enhance patients' experiences when engaging with your business.
Professional Customer Interactions

Differentiate the importance of being professional, both in person and on the phone. Ask appropriate life-style questions as you interact with your customers.
SE
Anatomy of the Eye

Differentiate your business, learn how to set quarterly marketing goals, and review resources for setting value added marketing budgets. Gain essential marketing fundamentals to create a value-added revenue plan. Your practice can stand out, attracting new patients, and engaging existing patients for optimal professional satisfaction.
Understanding Prescriptions

Interpret prescriptions. A prescription in the hands of a man with no skill to read it is just a piece of paper. Mysterious abbreviations, plus and minus values, different formats – it all might lead to the confusion. This training provides a step-by-step explanation of all parts of the prescription. 
Basic Optical Theory

Know the basic aspects of the wave theory of light. Describe the most important optical phenomena.
Visual Conditions

Although the eye is a very complex part of our body, it is possible to simplify the optical conditions in good approximation by using a two-dimension model. It is based on a healthy eye accommodated to far distances. Let´s have a look at it.
Correction of Ametropia

Ophthalmic lenses assist in correcting ametropias such as myopia, hyperopia, astigmatism, and presbyopia. The lenses are available in numerous options to meet the needs of different customers. Let's take a closer look to serve customers with excellence in selecting lenses to correct forms of ametropia.
BMP
Understanding Coverage for VSP Patients

Get a snapshot of your VSP enrolled patient’s current coverage details, special offers, or eligible programs. You will gain knowledge about patient records reports, patient authorizations, and better understand patient eligibility.
Charge VSP Patients

Follow three easy steps to determine your VSP patients frame coverage and out of pocket expenses. Also, know how to calculate the patients cost.
Authorizing Benefits for VSP Patients

Check VSP patient’s eligibility, authorized benefits, and the pertinent criteria before your patient's visit.
PM
Employee Engagement and Communication

Effective interpersonal communication is crucial to engage our team members, patients, and peers to achieve our business targets. This session will help you improve your approach to get better results with less stress and increase the bottom line.
Inventory Management

Familiarize yourself with the inventory management processes to optimize optical profit and sustainable patient satisfaction.
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