Getting to know your practice

Let’s get started with the basics. How would you answer the following?

We will identify who is responsible for marketing tasks in our practice.

Yes
True
False
No

We want to increase the number of VSP patients we see.

Yes
No

We are willing to invest time to work on our marketing. 

Yes
No

Think about patients’ experiences when they visit your website.

Our website has current, up-to-date information including business hours, doctor information and services offered, as well as the insurance carriers we accept.

Yes
No

We offer online appointment scheduling on the homepage of our website.

Yes
No

What do people in the community think of your practice?

What do people in the community think of your practice?

We regularly respond to positive and negative online reviews.

Yes
No

Review platforms—Yelp, Google, Facebook, etc.

We encourage patients to leave online reviews verbally, with a sign in the practice, and/or with an automated text/email after their appointment.

Yes
No

We showcase positive reviews as testimonials on our website and/or on social media.

Yes
No

How do you harness the power of social media for your business?

Social Media Management

We update at least one social media account with new posts/stories 2-3 times a week.

Yes
No
Unsure

We manage our business listings on Yelp and Google.

Yes
No
Unsure

We have easy-to-find links to our social media accounts on our website.

Yes
No

Platforms & Posting

How do you ensure patients can easily discover your practice online?

Our profile on the vsp.com Find a Doctor Directory links directly to our website and includes our doctor(s) information and photos.

Yes
No

I am interested in promoting VSP Vision Individual Vision Plans to patients who are uninsured or have lost vision coverage.

Yes
No

We use email or text message to send patients reminders electronically.

Yes
No